We gather all the essential data, so you don’t have to 🙂 Here is a brief rundown of some of the major players.
Facebook is the leader and growing but still way of its targeted one billion users for the metaverse. India is the most extensive user base for FB, with the USA coming second.
LinkedIn is steadily climbing and is always the top performer in getting a campaign out there to a more professional or B2B audience.
TikTok had its most incredible year with 80 million monthly active users in the USA alone and could be on track to gain the most users in the social media wars – some could argue it has the top spot.
( Even with its questionable privacy policies )
Twitter had a bad run, and the forecast for 2024 is looking at a 5% decline – but hey, they still have 368 million monthly active users.
YouTube is a steady climber
Instagram is a media titan and showing some excellent gains
This information is drawn from our friends at Statista, Hootsuite, google and Forbes