As the world undergoes constant change, it’s essential to adapt the way you position your brand and the promises you make accordingly. However, merely stating that you’re repositioning your brand for the current reality won’t suffice.
Whenever in doubt, start with the Holy Trinity.
- Research – Map the market – get to know the world view of the people in the landscape
- Strategy – Plan and position what you can do to help solve a problem for one of those target groups
- Tactics – Use the right channels to reach your customers
Ok, there are many channels to connect with your customers so the creative you produce has to speak to and reach them in a very noisy world.