While choosing the right keywords is essential for a successful SEO strategy, negative keywords can be just as important – and save you MONEY!
What are Negative Keywords? Negative keywords are words or phrases that are excluded from search engine queries. In other words, they are keywords that you want to avoid your ads or content showing up for.
Negative keywords can help you reduce irrelevant traffic to your website, saving money on pay-per-click (PPC) advertising. They are instrumental in saving you money and driving the right customer to your site.
How to find Negative Keywords?. Here are some quick tips :
- Analyze Your Website Traffic: Look at people’s search terms to find your website. Identify the irrelevant terms and add them to your negative keyword list.
- Use Keyword Research Tools: Tools like Google Keyword Planner can help you identify keywords that are not relevant to your business. Add them to your negative keyword list to avoid wasting money on PPC advertising.
- Monitor Your Competitors: Analyze the keywords that your competitors are using. Identify the irrelevant ones and add them to your negative keyword list.
By using them effectively, you can save money on PPC advertising and improve the quality of your website traffic.
Remember to constantly monitor and update your negative keyword list to ensure your SEO strategy is always effective.